Introduction
Growing on Amazon isn’t just about launching products—it’s about protecting rankings, strengthening brand authority, and scaling without disruption.
This case study explains how we helped a stash accessories brand nearly triple its revenue while safely transitioning between Amazon Seller Central accounts.
Client Overview
The brand sells:
- Stash boxes
- Smell-proof jars and bags
- Herb grinders
They were already generating sales but faced serious risks during account restructuring.
The Starting Point
- Monthly revenue: £3,000
- Products were being moved between Seller Central accounts
- No structured migration plan
- Weak content foundation
Key Challenges
- Risk of ranking loss during account migration
- Missing or inconsistent A+ (EBC) content
- Unoptimized product images
- Backend search terms not utilized correctly
- Fragmented brand authority across accounts
Without fixing these issues, growth would have stalled—or worse, reversed.
Our Strategic Approach
1️⃣ Brand-First Migration Strategy
We ensured the brand registry and authority remained intact before touching live listings.
2️⃣ Rebuilt A+ Content at Scale
Every major ASIN received:
- Recreated EBC layouts
- Brand-consistent messaging
- Trust-focused visual storytelling
3️⃣ Conversion-Optimized Images
We upgraded images to:
- Highlight features clearly
- Improve mobile readability
- Increase time spent on listing pages
4️⃣ Batch-Based Listing Transfers
Listings were moved in controlled batches, allowing:
- Ranking stability
- Sales continuity
- Zero traffic drops
Only after stabilization were old listings removed.
Results Achieved
✅ No ranking loss
✅ No sales drop during migration
✅ Improved organic visibility
✅ Monthly revenue increased to £8,000
Key Takeaway
Scaling on Amazon isn’t about speed—it’s about precision.
A brand-safe migration paired with strong content can unlock growth without risking existing sales.
Want Similar Results?
If you’re planning:
- Account restructuring
- Brand migration
- Catalog expansion
Verse Velocity helps you scale safely, strategically, and sustainably.
Before Work Started
After Work Started
